Branding - Beersheba Consultant
Deliverables
Research
/
Branding
Industry
Legal Services
Year
2025
Timeline
1 - 3 Weeks
Introduction
Defining a Modern Legal Identity
This project was a ground-up opportunity to craft the complete corporate brand for Beersheba Consultant, a Jakarta-based legal advisor. I designed a cohesive visual ecosystem to ensure a presence that is both professional, modern, and approachable across every asset, from digital platforms to print collateral.
Expert legal advice isn't about complexity and intimidation it's about clarity and understanding. Beersheba consultant provides the expert guidance and approachable support needed to build client confidence. Turning complex legal challenges into actionable plan.
Challenges
The main challenge was balancing two opposite goals. The design needed to project the professionalism and authority expected of a law firm, ensuring clients felt confident. At the same time, it had to feel warm and approachable to move away from the cold, traditional image of the legal industry, making expert help feel accessible.
Solutions
My approach to solutions is centered on the user's perspective. Whether through a modern design, or helpful content, the goal is to make the user feel confident, clear, and understood.
A rich maroon color palette creates a warm and premium feel.
A clear and direct brand voice that avoids complex legal jargon.
A modern and dynamic design was applied consistently.
Building trust through helpful educational content and insights.
Process
My branding process is structured and collaborative. It begins with a detailed Brief & Research phase to understand the client's vision. This informs a Mood board to set the creative direction, followed by the core Designing phase, and finally, real-world Mockups.
Outcomes
The result is a unified brand identity that successfully balances authority with an approachable feel. The new visual system, applied across all materials, presents the firm as modern, trustworthy, and client-focused.
Branding Assets
A complete set of assets to ensure a consistent brand experience on all platforms.
Reusable Brand Templates
A library of 6 ready-to-use templates to empower the client and ensure consistency.
