Minimalease - E-Commerce
Deliverables
UI UX
/
Web Platform
Industry
Fashion
Year
2024
Timeline
2 - 4 Weeks
Introduction
Shaping Confident Purchase Decisions with Intentional Minimalist Design
This is the UI design for a minimalist clothing brand, focused on using simplicity and clarity to shape brand perception. The experience is crafted to create a sense of calm, guiding users confidently toward a purchase with an intentional, premium-feeling shopping journey.
This UI design moves beyond cluttered e-commerce to create a truly minimalist shopping journey. The experience is intentionally simple, using ample white space and a clear hierarchy to keep the focus squarely on the product. The result is a calm and premium platform.
Challenges
The main challenge was showcasing apparel in rich detail while adhering to a strict minimalist aesthetic. The design also needed to feel premium, not generic, and guide users to purchase.
Research
I surveyed 30 people with 5 questions about their preference for a minimalist website design. I also created a user journey map outlining key stages, actions, goals, and opportunities. This provided insights into user perspectives and informed the design solution.
Solutions
The solution is a clean, premium design with a strong hierarchy and ample white space. This creates a focused journey and a simplified checkout flow to reduce friction.
Showcased apparel with large imagery and ample white space.
Applied strong hierarchy to create a calm, focused journey.
Simplified checkout flow to reduce friction and user effort.
Designed a premium feel with minimalist, intentional branding.
Process
Starting with user Research to set the direction, the process moved to building a foundational UI Kit. These components were then assembled into High-Fidelity screen designs and made fully interactive through a final Prototyping phase.
Testing
The testing phase evaluates the design's effectiveness and alignment with objectives. It focuses on user satisfaction, brand perception, and emotional impact of the minimalist design. Conducted with 20 participants via unmoderated remote testing, the design received an overall score of 76.
A minimalist landing page tells a story of calm and focus. This section breaks down the page's anatomy, showing how each component was strategically placed to build a premium showcase and a clear hierarchy that guides the user confidently toward an exploration and purchase.
Outcomes
The final UI design creates the intended calm and premium shopping experience. By balancing a minimalist aesthetic with a clear information hierarchy, the design guides users and keeps the focus on the product.
Reduction non-essential UI
Keep the focus entirely on the product flow.
User Experience Score
Feedback on the design's effectiveness and clarity.
Positive Brand Perception
Participants described the design as minimal.
