Terra Solar - Solar Panel Company
Deliverables
UI UX
/
Web Design
Industry
Renewable Energy
Year
2025
Timeline
1 - 2 Weeks
Introduction
Helping Users Understand Solar Energy and Invest in Their Home's Future
The Terra Solar website gives homeowners the confidence to invest in solar. It replaces complexity with clarity, guiding users through the process with trustworthy information every step of the way. The design positions them as expert 'energy architects,' making the journey to sustainable energy feel secure and straightforward.
A modern home is more than just a shelter. It's a source of sustainable power. The Terra Solar website acts as "energy architect", turning the complex journey of going solar into a clear blueprint giving you the confidence to build a better future for your home.
Challenges
The main challenge was demystifying complex technical info for homeowners. The design also needed to build trust and authority to guide users through a major financial decision, requiring clarity and reassurance at every step.
Solutions
The solution uses a clean aesthetic and clear information hierarchy to build trust, while an intuitive, step-by-step flow guides users confidently through their decision.
Structured a step-by-step flow with clear information hierarchy.
Used a clean, modern aesthetic to convey premium brand quality.
Built trust by highlighting testimonials and key product benefits.
Designed an intuitive journey to guide users decisions.
Process
The process started with a Research & Discovery phase to understand user needs. This was followed by Visual Exploration to find the right aesthetic, leading to the final High-Fidelity Design.
A landing page is a story. This section breaks down the page's anatomy, section by section, from the hero to the footer. Each component was strategically placed to build a compelling narrative and create a clear information hierarchy that guides the user effortlessly through their journey.
Outcomes
The final outcome is a clear, trustworthy, and engaging landing page. The design effectively communicates the company core message and guides users confidently towards the main call to action.
Strategic Sections
Creating a complete information hierarchy logically resulted in this 12-section design.
User Decision Confidence
Users now have the clarity they need to make better and more confident choices.
